About

“It’s better to light a candle than to curse the darkness” - Proverb

Hannah Bryce

Working together

After 16 years in SEO, most of them spent working in-house at large ecommerce brands, I wanted to prove that a different support model could work.

I start by working on the first initiative that will generate most organic revenue, then show you what else will move the needle - giving you the freedom to choose whether you approach the work project-by-project based on forecasted ROI, or on a retainer basis if you prefer. Either way, you will always know exactly what results you’re getting and will be able to measure ROI.

What I bring to the table

As an SEO consultant, I bring clarity, confidence and empowerment to your business.  I don’t believe in hiding behind mysticism and am 100% transparent about what’s working and what’s not.

I'm also keen to support businesses who want to build self-sufficiency.

Three times during my own in-house career, I trained and mentored internal team members to the point where they could step up and take over my leadership role entirely.  Watching people I've mentored go on to specialise, lead and become brilliant SEO experts brings me joy..

Whether you need a fresh strategic perspective, a deep-dive diagnosis on a traffic drop, or someone to mentor your team to take the wheel completely, I’m here to turn on the lights, share everything I know and get the job done.

Contact Hannah

My services:

  • SEO strategy & roadmaps

  • AI/LLM strategy & roadmaps

  • Technical audits, content audits, AI/LLM visibility audits

  • Deep-dive traffic recovery

  • Fractional Head of SEO leadership

  • In-house training & team mentoring

  • Ad-hoc project assistance

  • Developer-ready Jira ticket creation

  • Stakeholder plan outlines

  • Content strategy & creation

  • Digital PR planning

  • Recruiting & interviewing

Verticals I specialise in:

  • Health & Wellness

  • Travel 

  • Automotive

  • Fashion & Sportswear

  • Home & Interiors 

  • Legal Services 

  • Property & Estate Agents 

  • SaaS & Software 

  • Education

My mission:

  1. Having worked both in-house and agency-side, my own experiences consistently shone a light on something: Most businesses are better off with their SEO in-house, but...

  2. Internal teams shouldn't have to navigate in the dark alone.  Sometimes they just need a second opinion, a fresh strategic perspective, or some expert mentoring to get the roadmap moving. 

  3. When you or your team does need outside help, I believe you shouldn't be wooed by a seasoned expert and then passed down to a junior team member.  You should be able to choose to only work with a highly skilled, senior SEO expert.

  4. Whether that means diving deep to diagnose a big traffic drop or giving your internal team the energy, skills and confidence to run the show themselves, I get a real buzz out of the high-impact stuff.

  5. How we work together depends on what works best for you. From one-off projects to long-term partnerships, I’ll be there for you whenever and however you need me.

  6. Finally, I’m here to give business leaders absolute clarity.  No more being fobbed off: “An algorithm rolled out, so we should probably just write more content.”  And no more fighting to get the time you need spent on what really matters.  I’ll find out exactly what went wrong, build a structured plan to fix it and deliver the results that move the needle.